Case Study: Optimizing Amazon Sales for Panther Print
The Brand
Panther Print, known for its beautiful and diverse interior wall décor, caters to households with varying tastes and interests. With a dynamic catalog that introduces up to 300 new products every six months, Panther Print aims to stay on top of interior design trends and constantly offers fresh designs to consumers.
The Problem
Despite having high-quality products, Panther Print faced challenges in targeting their niche market effectively, which led to a low conversion rate. Each design targeted unique keywords specific to the product, limiting their reach and preventing new customers from discovering their broader catalog. Additionally, their use of Sponsored Brand Ads was minimal, and there was no cross-selling strategy to promote similar products, resulting in missed sales opportunities. Although their profit margins were high, they struggled to optimize their ad spend to achieve better sales growth.
The Solution
To address these issues, our strategy focused on improving conversion rates and expanding brand visibility:
1. High-Converting Terms and Products:
– We initially concentrated on the highest converting terms and products for Sponsored Products ads, utilizing all targeting types including manual, auto, and product targeting.
– This allowed us to boost sales for Panther Print’s best products, ensuring a more efficient allocation of the ad spend.
2. Cross-Targeting Ads:
– Implemented cross-targeting ads to display multiple products from their catalog, increasing the likelihood of purchase if a shopper was interested in a different style.
– Added Sponsored Brand ads to enhance brand awareness on Amazon, gradually increasing the conversion rate as consumers became more familiar with the brand.
3. Keyword Expansion:
– Conducted extensive keyword research to add new keywords to their campaigns, ensuring broader but relevant targeting.
– Applied these keywords to Sponsored Brand campaigns to maximize their effectiveness.
4. Optimization and Monitoring:
– Continuously monitored and optimized ad campaigns to maintain efficient ad spending,
eliminating low-performing keywords and reallocating the budget to better performers.
The Results
Advertising Sales:
– In June 2020, Panther Print’s advertising sales were $144,417.37 with an average ACOS of 41.5%.
– By December 2020, sales had soared to $1,095,540.81, with an average ACOS of 31.81%.
– This represents an overall sales increase of 447% and a profitability improvement of 10%.
Organic Growth:
– The increase in advertising sales also boosted organic sales, as more customers became aware of the brand through increased visibility.
Customer Reach:
– Our cross-targeting strategy and keyword expansion efforts significantly widened Panther Print’s customer reach, leading to higher sales across their catalog.
Our tailored strategies for Panther Print not only increased their sales but also optimized their advertising efficiency, ensuring sustainable growth and higher profitability. By continuously managing and optimizing their campaigns, we helped Panther Print navigate the competitive landscape of Amazon and achieve remarkable sales growth.
Ready to get your Amazon sales soaring? Contact us today to see how we can help you achieve similar success!
