Amazon brand management means running every part of a brand's Amazon business together (advertising, listings, account health, inventory, pricing and creative) so growth shows up in profit, not just in sales.
If you've hired an agency or a freelancer before, you've probably said one of these.
I can't tell if they're making me money or just spending my budget.
The report is full of impressions, clicks and ACoS. Nobody can tell you what happened to your net profit.
Sales went up. Profit didn't.
Revenue looks good on the monthly call. Meanwhile TACoS keeps creeping up and your margin gets thinner every month.
I'm paying senior rates for a junior.
The person on the sales call disappeared after onboarding. Now someone six months into Amazon is running your account.
They were just running auto campaigns and calling it management.
Same template for every brand. No search term harvesting, no negatives, no real campaign structure.
Sales dropped, so they raised bids.
Nobody checked the stockout, the lost Buy Box, the new 1-star review or the competitor who just undercut your price.
My PPC guy, my listing guy and my designer don't talk to each other.
You end up being the project manager for your own Amazon business.
None of these are ad problems. They're management problems.
Most sales drops aren't an ad problem. They get treated like one anyway.
Growth on Amazon depends on seven things working together: the product, the detail page, unit economics, advertising, organic rank, reviews, and inventory. Most agencies only own one of them, which is usually PPC. So when sales drop and TACoS goes up, they do the only thing they can: change bids and launch more campaigns.
That's like turning up the music because the car is making a noise.
How AmzCentric runs Amazon brand management differently
Profit is the scoreboard.
You see every change we make.
The person on the call runs your account.
Built for your products, not a template.
We diagnose before we spend.
We put the targets in writing.
Weekly report, plus Slack or WhatsApp for day-to-day questions.
Flat monthly fee. We don't charge a percentage of your ad spend, because that pays an agency to spend more of your money.
Amazon brand management services: everything under one roof
One team, one plan, one weekly report. Here's what we run for you.
Advertising (PPC)
Listings & Amazon SEO
Design
Account Management
Inventory & Logistics
Growth Decisions
Not included: ad spend (paid by you directly to Amazon), product sourcing, photoshoots.
What happens in your first 90 days
Full account audit and targets
We audit advertising structure and bidding, SEO and indexing, listings and design, Brand Registry, account health, IPI and inventory, customer service, and expansion readiness. Then we agree your targets in writing.
Stop the leaks
Cut wasted spend, add negatives, fix suppressed or broken listings, sort out account health flags, and set up stock dashboards so nothing runs out.
Rebuild what's holding you back
Restructure campaigns around your hero SKUs, rewrite listings, test main images, and refresh A+ Content and your Brand Store.
Scale what's profitable
Push budget into what's paying back, plan promotions, and review results against the targets we agreed. This is your guarantee checkpoint.
Every week along the way, you get a report on what we changed and what it did to your numbers. See a sample weekly report →
We hit at least 80% of your targets, or you stop paying our fee.
Most agencies promise the world on the sales call. We'd rather put it in writing.
Before we start, we agree specific targets with you, based on your account, your margins and your market. We work together for a minimum of 3 months. If we haven't hit at least 80% of those targets by then, you don't pay our management fee from the next month on. It stays waived until we hit them.
Ad spend is always paid by you directly to Amazon and isn't covered by the guarantee. Targets are agreed in writing at onboarding. The guarantee applies to our monthly management fee.
Who we work with (and who we don't)
A good fit if you:
Own your brand on Amazon and do at least $10K a month
Are juggling freelancers for PPC, listings and design, and you're the one holding it all together
Left an agency, or are about to, because you couldn't see what they were doing
Care more about what lands in the bank than about top-line sales
Are willing to share COGS and margin data, so we can manage to profit
Not a fit if you:
Resell other brands' products without owning the brand
Want sales growth at any cost, whatever it does to margin
Want someone to just "run the ads" and don't want the listing, inventory or pricing touched
How to choose an Amazon brand management agency: 7 questions to ask before you sign
Ask every agency these, including us. The answers tell you more than any case study.
“Who will actually work on my account, and can I meet them?”
If it's not the person on the sales call, find out who it is and how much Amazon experience they have.
“How do you charge?”
A percentage of ad spend pays the agency to spend more. Ask for a flat fee, or at least a model tied to profit.
“What do you manage to: ACoS, TACoS or profit?”
ACoS on its own can look great while the business loses money. Ask for break-even ACoS per SKU and TACoS.
“Show me a weekly report.”
It should list what they changed, why, and what happened after. A dashboard of impressions and clicks isn't a report.
Here's ours →“When sales drop, what do you check first?”
If the answer is "bids," they're a PPC shop. Stock, Buy Box, price, reviews and the listing should come first.
“What targets will you put in writing?”
Vague promises like "we'll scale your brand" can't be held to account. Specific targets can.
“Who owns the ad account and data if we part ways?”
You should. Access should run through user permissions you can remove at any time.
Don't take our word for it
“In just the first quarter, I made over $90,000 in sales.”
Hi, I'm David and I run a small furniture business. With AmzCentric, I launched my brand on Amazon, and in just the first quarter I made over $90,000 in sales. Their expertise in selecting the right products and navigating the Amazon marketplace was invaluable. If you're a small business owner looking to grow, I highly recommend AmzCentric. They really know how to turn potential into profits.
“Working with AmzCentric really helped us reach more customers and grow our business.”
Hi, I'm Mike Jackson and I run a business making custom industrial curtains, just like the one you see here behind me in this recording studio. From warehouse dividers to gym backdrops, we do it all. Working with AmzCentric really helped us reach more customers and grow our business. I'm really thankful for their support.
“My sales have grown and I couldn't be happier with the results.”
I'm Brenda and I run a makeup brand made here in the US. Working with AmzCentric has been amazing. They help me launch my products online and reach a bigger audience. My sales have grown and I couldn't be happier with the results.
Amazon brand management: common questions
Find out where your Amazon profit is leaking
For $149, we go through your ads, listings, account health and inventory, and show you exactly what we'd fix first and what it's costing you now. You keep the findings. If you sign on for management, the $149 comes off your first month.
Get your Brand Audit
Tell us about your brand. We'll review your ads, listings, account health and inventory, then show you where profit is leaking.
Thanks, we've got it.
What lands in your WhatsApp or Slack
A weekly report on what we changed, why, and what it did to your numbers. Between reports, daily sales updates and anything we spot, like a fee mismatch worth a reimbursement claim.