Every time a shopper searches, Amazon runs an auction. Your bid and your ad's relevance decide whether your ad shows and where. You control the targeting (automatic, keyword or product targeting), the bids and the daily budget. Sales from ads also add sales velocity, which helps your organic rank.

Amazon PPC management covers keyword research, campaign structure, bids, budgets and placements, weekly search term harvesting and negative keywords, and reporting. At AmzCentric it also includes creative testing with PickFu and a check of the listing your ads send traffic to, all managed to TACoS and profit.

There's no fixed price. You pay per click, and the cost per click is set by the auction, so it varies by category, keyword and competition. You set the daily budget, so you control the total. The useful question isn't the cost per click, it's whether each SKU's ACoS stays under its break-even point.

Base it on your margins, not a flat number. Work out the break-even ACoS for each SKU from your price, COGS and Amazon fees, then set a TACoS target (ad spend as a share of total sales) that your margin can carry. Launches usually spend more for a period, mature products less.

Agencies charge a percentage of ad spend, a percentage of revenue, hourly, or a flat monthly fee. AmzCentric charges a flat monthly fee based on your revenue, SKU count and marketplaces, never a percentage of spend, so we have no reason to push spend up. Ad spend is paid directly to Amazon. Every engagement starts with our Brand Audit, so the quote reflects your account.

For most brands, yes, if it's managed to profit. Ads drive sales directly, and that sales velocity helps organic rank. It stops being worth it when spend goes to search terms that never convert, or when campaigns are judged on ACoS alone. Break-even ACoS per SKU tells you which ads are paying back.

ACoS (advertising cost of sale) is ad spend divided by ad-attributed sales. TACoS (total advertising cost of sale) is ad spend divided by total sales, including organic. ACoS tells you how efficient a campaign is. TACoS tells you whether ads are growing the whole business. We manage to TACoS and profit.

Start with the money leaks: add negative keywords, pause search terms that don't convert, and remove duplicate targeting. Then set bids against break-even ACoS per SKU, move budget toward what's paying back, adjust placements, and harvest converting search terms into exact-match campaigns. We repeat this every week.

Separate campaigns by intent (branded, category, competitor) and by match type, and give high-volume keywords their own campaigns and budgets. Automatic campaigns are useful for discovering search terms; manual campaigns are where you control bids on the terms that sell. Mixing everything in one ad group makes budget impossible to steer.

Cut waste before cutting bids. Negate search terms that spend without converting, stop campaigns bidding against each other, and lower bids on placements that don't pay back. Then fix what makes clicks expensive: a weak main image, price gaps against page-one competitors, or keywords that aren't indexed.

Negative keywords stop your ads showing for search terms you don't want to pay for. Negative exact blocks one term; negative phrase blocks every search containing it. We review search term reports every week, negate what's spending without converting, and use negative ASINs to stop ads showing on irrelevant product pages.

They work together rather than compete. Amazon SEO gets your listing indexed and ranking organically; PPC buys visibility now and adds the sales velocity that lifts organic rank. Ads on a listing with poor SEO waste money, and SEO alone is slow for a new product. We manage ads with both in view.

Freelancers can be cheaper but quality is hit or miss. Agencies often hand accounts to juniors after onboarding. Whoever you hire, check who runs the account day to day, how they charge, and whether they report on profit. At AmzCentric, senior operators run every account, overseen by our founder.

Not as a separate service. Every engagement starts with our Brand Audit, which covers your campaigns, search terms and bids alongside listings, account health and inventory, because many ad problems start outside the ads console. A sample audit is available on request.

PickFu runs fast polls with real shoppers. As a PickFu certified partner, we use it to test main images and ad creative before putting budget behind them, so creative changes are based on shopper feedback, not guesswork.

Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display, on Amazon US, UK and the EU marketplaces. AmzCentric operates under Texgiant LLC, a Texas-registered company.

You do. We work through user permissions you grant in your own Amazon Ads console. Your campaigns and history stay in your account, and you can remove our access at any time.

Wasted spend usually comes down in the first few weeks, once negatives and structure are fixed. Organic rank and profit take longer, often around 90 days. We agree specific targets with you upfront and back them with our 80% guarantee.

Yes. We start with the Brand Audit, keep what's working, and rebuild the rest in stages, so there's no gap in your ads. As long as the campaigns are in your own account, you keep the full history.