CASE STUDY
WAYEZY Health & Household · Amazon US

Sales up 139% in two months — profit grew 10× faster.

WAYEZY’s travel-sickness essentials were stuck at launch-phase volume. In one quarter we more than doubled monthly sales — from $26.3K in April to $62.9K in June — while net profit multiplied ten times over.

Results at a glance
$154.3K
Total sales
Apr 1 – Jul 10, 2026
+139%
Sales growth
April → June
10×
Net profit growth
$497 → $4,983 / mo
67.1%
Hero-listing conversion
unit session %, July

April baseline vs. June

April 2026 → June 2026
Metric
April
June
Monthly sales
$26.3K
$62.9K+139%
Net profit
$497
$4,98310×
Orders
2,039
5,214+156%
Units sold
2,130
5,407+154%
Gross profit
$1.7K
$5.7K+227%
Est. payout
$6.7K
$17.8K+166%
WHAT CHANGED

A niche essential, priced for volume. We built the engine.

The problem

  • Volume was stuck at launch phase: roughly 2,000 orders a month left fixed costs eating nearly all the margin.
  • Net profit in April was just $497 on $26.3K of sales — the unit economics only worked at higher scale.
  • The catalog had one listing doing the work, with multipack sizes under-promoted despite stronger margins.

The strategy

  • Scale order volume fast — the hero listing already converted 67% of sessions, so traffic was the bottleneck, not the product.
  • Fund PPC aggressively into the seasonal travel ramp, accepting a ~23% TACoS as the price of rank.
  • Steer buyers into the 50-pack and 100-pack sizes, lifting average order value and payout per order.
OUR PROCESS

Four moves, run in sequence.

1

Audit & baseline

Confirmed the hero listing converted 67% of sessions — proof the constraint was traffic, not conversion.

2

Fund the ramp

Nearly tripled ad spend into the summer travel season, from $5.2K in April to $14.2K in June.

3

Scale volume

Orders grew 156% in two months — from 2,039 to 5,214 — and sales rose 139% to $62.9K.

4

Fix the P&L

Scale spread fixed costs across 2.5× the orders: net profit multiplied 10×, to $4,983 in June.

PROOF IN THE NUMBERS

One quarter of verified account data.

Pulled directly from the seller dashboard. Sales in USD, US marketplace. July covers the first 10 days of the month.

Monthly sales

$26.3K → $62.9K in two months · July partial
$0 $23K $47K $70K $26.3K Apr $44.8K May $62.9K Jun $20.3K Jul*

Net profit by month

After ads, fees, refunds and cost of goods

$0 $3K $6K $0.5K Apr $2.7K May $5.0K Jun $0.8K Jul*

Orders by month

2,039 → 5,214 monthly orders in two months

0 2K 4K 6K 2,039 Apr 3,478 May 5,214 Jun 1,646 Jul*
MonthSalesAd spendTACoSNet profitOrders / UnitsEst. payout
Apr 2026$26,273$5,18219.7%$4972,039 / 2,130$6,669
May 2026$44,828$10,91024.3%$2,7123,478 / 3,691$12,876
Jun 2026$62,879$14,23422.6%$4,9835,214 / 5,407$17,761
Jul 1–10$20,314$4,93224.3%$8051,646 / 1,704$9,259
Total$154,296$35,25822.9%$8,99712,377 / 12,932$46,565
Key insight

At launch-phase volume, scale is what fixes the P&L. Doubling sales spread fixed costs across 2.5× the orders — so while revenue grew 139%, net profit grew 10×.

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