Sales up 139% in two months — profit grew 10× faster.
WAYEZY’s travel-sickness essentials were stuck at launch-phase volume. In one quarter we more than doubled monthly sales — from $26.3K in April to $62.9K in June — while net profit multiplied ten times over.
April baseline vs. June
April 2026 → June 2026A niche essential, priced for volume. We built the engine.
The problem
- Volume was stuck at launch phase: roughly 2,000 orders a month left fixed costs eating nearly all the margin.
- Net profit in April was just $497 on $26.3K of sales — the unit economics only worked at higher scale.
- The catalog had one listing doing the work, with multipack sizes under-promoted despite stronger margins.
The strategy
- Scale order volume fast — the hero listing already converted 67% of sessions, so traffic was the bottleneck, not the product.
- Fund PPC aggressively into the seasonal travel ramp, accepting a ~23% TACoS as the price of rank.
- Steer buyers into the 50-pack and 100-pack sizes, lifting average order value and payout per order.
Four moves, run in sequence.
Audit & baseline
Confirmed the hero listing converted 67% of sessions — proof the constraint was traffic, not conversion.
Fund the ramp
Nearly tripled ad spend into the summer travel season, from $5.2K in April to $14.2K in June.
Scale volume
Orders grew 156% in two months — from 2,039 to 5,214 — and sales rose 139% to $62.9K.
Fix the P&L
Scale spread fixed costs across 2.5× the orders: net profit multiplied 10×, to $4,983 in June.
One quarter of verified account data.
Pulled directly from the seller dashboard. Sales in USD, US marketplace. July covers the first 10 days of the month.
Monthly sales
$26.3K → $62.9K in two months · July partialNet profit by month
After ads, fees, refunds and cost of goods
Orders by month
2,039 → 5,214 monthly orders in two months
| Month | Sales | Ad spend | TACoS | Net profit | Orders / Units | Est. payout |
|---|---|---|---|---|---|---|
| Apr 2026 | $26,273 | $5,182 | 19.7% | $497 | 2,039 / 2,130 | $6,669 |
| May 2026 | $44,828 | $10,910 | 24.3% | $2,712 | 3,478 / 3,691 | $12,876 |
| Jun 2026 | $62,879 | $14,234 | 22.6% | $4,983 | 5,214 / 5,407 | $17,761 |
| Jul 1–10 | $20,314 | $4,932 | 24.3% | $805 | 1,646 / 1,704 | $9,259 |
| Total | $154,296 | $35,258 | 22.9% | $8,997 | 12,377 / 12,932 | $46,565 |
At launch-phase volume, scale is what fixes the P&L. Doubling sales spread fixed costs across 2.5× the orders — so while revenue grew 139%, net profit grew 10×.
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