[ Case Study ]

Overview

Elpar, a reputable brand specializing in NYM electrical cables, successfully expanded into Amazon Germany in October 2023.

By applying a structured Amazon account management and sales optimization strategy, Elpar rapidly increased product visibility, optimized conversion rates, and drove significant revenue growth. This case study outlines how effective Amazon listing optimization, strategic KPIs, and data-driven decision-making facilitated Elpar’s success from launch through April 2024.

[ Case Study ]

Challenge

Elpar faced several obstacles when entering the highly competitive electrical category on Amazon Germany:

  • Low Initial Visibility: As a new brand, Elpar’s NYM cables had minimal product visibility on Amazon Germany.
  • Need for Conversion Rate Optimization (CVR): Initially, the product pages did not convert as effectively as needed to drive sales growth.
  • Inventory & Demand Alignment: Ensuring that inventory planning matched the demand and sales velocity was crucial for preventing stockouts or overstocking.
  • Establishing SEO Momentum: With numerous competitors, it was vital to establish strong Amazon SEO and rankings early on. Without a comprehensive growth strategy, scaling efficiently would have been a significant challenge.

Solution

Elpar implemented a strategic approach starting in January 2024, focusing on revenue growth and market penetration through the following key steps:

Amazon Listing Optimization:

  • Optimized product titles, bullet points, and descriptions to ensure they were aligned with Amazon’s SEO requirements, focusing on key product benefits like safety, durability, and compliance.
  • Enhanced images and product detail pages to improve the visual appeal of the listings, ultimately boosting conversion rates.

Revenue-Focused Performance Tracking:

  • Revenue became the primary Key Performance Indicator (KPI) for all decisions.
  • Regularly monitored sales velocity, pricing performance, and promotional effectiveness, ensuring each adjustment contributed directly to Amazon revenue growth.
  • This strategy allowed Elpar to adjust quickly to market trends and optimize pricing strategies in real-time.