[ Case Study ]

Overview

The Kitchen Tongs brand launched on Amazon USA on December 16, 2024, with the goal of achieving organic sales growth without relying on giveaways.

Through strategic listing optimization, Amazon PPC management, and leveraging social proof via Amazon Vine, the brand scaled from $0 to over $7,000 in sales within just five months. This case study highlights the success of combining SEO-focused listing enhancements, cost-effective PPC, and reviews to build momentum in a competitive category.

[ Case Study ]

Challenge

The Kitchen Tongs brand faced several challenges at launch:

  • The Kitchen Tongs brand faced several challenges at launch:
  • Building Organic Traction: Gaining organic visibility and sales without giveaways required smart listing optimization and targeted PPC strategies.
  • Conversion Rate Optimization (CVR): Initially, the product's conversion rate was impacted by higher pricing compared to competitors, which hindered early sales and ranking momentum.
  • Cost Control: Achieving profitability while scaling PPC spend was crucial, especially in the early stages.

Solution

To overcome these challenges, the brand implemented a structured approach combining Amazon listing optimization, strategic PPC campaigns, and social proof through Amazon Vine:

Amazon Listing Optimization for Higher Conversion:

  • Fully optimized the product titles, bullet points, and descriptions with high-intent kitchen tongs keywords to boost organic search ranking.
  • Created infographics and A+ Content to improve clarity and build buyer confidence.
  • Focused on conversion rate optimization (CVR) to help drive organic ranking growth and support PPC efforts.

Profitable Sourcing & Cost Control:

  • Maintained a 45%+ product margin to cover initial PPC spend and stay competitive in pricing.
  • Kept flexible with pricing adjustments to ensure long-term profitability while scaling.

Building Social Proof with Amazon Vine:

  • Enrolled the product in Amazon Vine to generate high-quality, verified reviews and increase buyer trust.
  • Achieved a 4.7-star rating, significantly improving the conversion rate and overall listing credibility.

Amazon PPC Campaign Structure:

  • Deployed Exact Match Campaigns targeting high-intent keywords to drive ranking.
  • Launched Phrase Match Campaigns with conservative bids and top-of-search placement (~20%) to discover new converting search terms.
  • Utilized ASIN Targeting Campaigns to target competitor ASINs for direct conquesting and capture competitor traffic.