How to Vet an Amazon Advertising Agency (Without Getting Burned)
Most brands hire an Amazon advertising agency based on case studies, testimonials, and pricing. Six months later, they’re locked into a contract with mediocre results, zero transparency, and no clear path to improvement.
Amazon SEO in 2025: Why Keyword Density No Longer Matters (And What Actually Does)
Most brands still optimize Amazon listings like it’s 2019. They stuff keywords into titles, cram bullet points with search terms, and measure success by how many times they can repeat their primary keyword without triggering a suppression. The problem? Amazon’s A9 algorithm has fundamentally changed. Keyword density—the number of times a keyword appears in your […]
When to Hire an Amazon PPC Agency (And When You’re Better Off In-House)
Most brands hire an Amazon PPC agency at exactly the wrong time. Either too early—when they don’t have enough data or scale to justify the cost—or too late—when they’ve already burned six months trying to do it in-house without the right infrastructure.
Why Most Amazon Brands Waste 30–40% of Their Ad Spend (And How to Fix It)
Most brands treat Amazon PPC as a bidding war. They’re laser-focused on winning the buy box, beating competitors, and driving impressions. The problem? That mindset is costing them 30–40% of their advertising budget—sometimes more.
