Category: Brand Management

[ Case Study ] Overview BM Electric was originally a traditional wholesale electrical supplier selling products like NYM-J / YDYP installation cables. Operating primarily in local markets, they supplied electricians and hardware stores but had no presence on Amazon beyond competing on price. Before February 2024, BM Electric was merely one of many generic listings […]

[ Case Study ] Overview Elpar, a reputable brand specializing in NYM electrical cables, successfully expanded into Amazon Germany in October 2023. By applying a structured Amazon account management and sales optimization strategy, Elpar rapidly increased product visibility, optimized conversion rates, and drove significant revenue growth. This case study outlines how effective Amazon listing optimization, […]